Do you imagine fashion industry without beauty standards?

People's perceptions are changing for better mental health and opportunities for women

Topics
Beauty Standards, Fashion Industry, Women

  • Bree Kish, American Model

    The terms "confident" and "beauty" are increasingly associated at the media. Actually, the Miss Universe Competition 2017 motto was “Confidently Beautiful”. The notion of human beauty, especially feminine, through the decades, has been associated with hard physical standards, but apparently, that begins to change.

    There is a term growing up and entering industries called Diversity and Inclusion (D&I). It is an initiative that is implementing programs and policies in the workforce to encourage the representation and participation of different and multiple groups of people.

    The modeling inside the fashion industry needs to be adjusted to current times. The mid-nineties heroin chic look already has done enough mental damage and doesn’t fit with the revolutionary movement of body positivity.

    Anna Wintour, Vogue Editor in Chief, said about the Spring 2018 season: “Nobody needs another handbag or another coat, or whatever it may be, they need to connect to the designer, to the world that they are presenting, and they need to feel drawn in. The idea of anonymous girls walking up and down looking sad and depressed and all the same had completely gone out of the window.”

    Diversity is making so much noise and ruling perceptions. The world vision is changing, and fashion couldn’t still discriminating on body types because it will lose relevance, and actually it could be considered unconstitutional to avoid models for physical qualities, even after having the preparation and experience.

    Article 2 of the Universal Declaration of Human Rights states:
    Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, color, sex, language, religion, political or other opinions, national or social origin, property, birth or other status.

    Below, article 23, section 1 states:
    Everyone has the right to work, to free choice of employment, to just and favourable conditions of work and to protection against unemployment.

    Since I was a child and bought fashion magazines, I ruled out the possibility of being a professional model, I’m petite and curvy. Although, it was not frustrating for me, the truth is that I have no potential for modeling, nor passion neither. But I know about many girls who are prepared from very young in modeling schools because they dream with catwalks and shootings, but because of their shape and stature, they are forced to look for another career.

    Is it fair that thousands of girls have to abandon their dreams because of birth qualities that aren't incapacities at all?

    Diversity of races and bodies at catwalks and haute couture shootings is an issue that has been exposed in the media during the last few years. The fashion digital newspaper thefashionspot.com publishes a monthly mathematical and analytical report about the diversity of women's beauty in fashion shows and campaigns. The results are studied through four categories: race, plus size, transgender, and age. Race category is the one that usually has the most representation, and plus size, the least. Petite ones are not even considered.

    Fashion is very influential, desired, innovative. It is an industry deeply linked with social and cultural behaviors. It must begin to empathize more with global movements. The images of unreal women do not appeal to the masses, on the contrary, they create a distortion of reality that doesn't let the majority of the consumers to visualize themselves in the designs.